¡ã (Ãâó: Bunnit)

“I'd like to help you live a healthier life through exercise.”

A company that developed a fitness platform service based on hearables for those who workout is drawing attention.

Bunnfit is designed to keep you motivated and improve your performance by telling you how your workouts are going. It is also available to share your exercises and workout plan with your friends. “I have been fond of exercise since I was a kid and have learned the physical and mental health which exercise provides.” “I started planning this service as I wanted to share the benefits and positive energy of exercise with others,” said CEO Jeong.

With the growing interest in health, the healthcare market continues to grow, and 'Bunfit' is targeting those who work out as an initial target. The biggest competitiveness of Burnett Co., Ltd. is the team members with great job performances of their duties.

The company is developing services faster through upgrading services through user verification and setting up a verifiable hypothesis. "Bunnfit service released MVP (Minimally Viable Product) in three months of planning and released it in the global market by securing 20,000 subscribers in five months." 

From now on, Burnit Co., Ltd. aims to secure profits through the subscription of app services. The basic function of the app is free, but the function of providing various information based on accumulated user data and recommending customized exercise routines are under consideration as a paid-for premium option.

In addition, Bunnit plans to introduce an electronic in-ear-device that works with Bunfit. The device has a built-in sensor that provides wireless earphone function and can accurately measure the movement and posture of users.

It is also expecting to secure margins on sales of the device in 2021. "I'll try to remind you of 'BunnFit' each time you think of a workout just as “MyFitnessPal” comes to your mind when you think of diet," said Jeong.